Let me be upfront. We are just starting our exciting but challenging journey. Boomers is a new entrant to an already overcrowded Australian online travel Insurance market. So why are we launching yet another travel insurance brand?
The simple answer is we believe that Baby Boomers is one of the most neglected and shunned segments in the Australian travel insurance market. Typically insurers chase the younger travellers as with age comes greater insurance risk.
So we’ve completely inverted the paradigm. Our vision is to build a base of loyal repeat customers who enjoy our service, our products and pricing, and the security of knowing no matter where they travel, that Allianz Global Assistance is just a phone call away.