The story of St. Regis begins during New York’s Gilded Age, where the country’s first aristocracy rose to prominence. Among this elite group of families were such illustrious names as Carnegie, Vanderbilt and Rockefeller. One of the leaders at the helm of this new high society was the matriarch Caroline, of the renowned Astor family. Visionary and tenacious, “The” Mrs. Astor created the first true expression of New York society by hand-selecting those with whom she associated – known as the “400.”
Her son, Colonel John Jacob Astor IV, was later inspired to develop his vision of a private estate featuring technological advancements of the time and elegant touches such as butler service. These innovations debuted in 1904 when The St. Regis New York hotel opened inside Astor’s classic Beaux Arts landmark, located on 55th Street and Fifth Avenue. St. Regis ushered in a new era of lavish soirees and notable names, which have come to personify luxury and style. Throughout its history, St. Regis has attracted the most glamorous, creative and intriguing personalities of each era including Marlene Dietrich, William Paley and his wife Barbara (“Babe”) who lived at The St. Regis New York, as did Salvador Dali, his wife, Gala and their pet ocelot.
Since its inception more than a century ago, St. Regis has experienced unparalleled growth, expanding its portfolio with hotels and resorts in such coveted locations as Abu Dhabi, Bali, London, Rome, San Francisco and Singapore.